Live website
Wiz
Brand system
& website redesign
Role: Lead Designer (brand, web, systems) · 2022–2023
Wiz is one of the fastest-growing cloud security companies in the world. While their product was exceptionally strong, the brand identity and website no longer reflected the company’s scale, momentum, or level of technical sophistication. The goal was to elevate the brand for enterprise clients, clarify complex concepts for a broad audience, and establish Wiz’s position as the clear category leader.
I served as the lead designer within a small interdisciplinary team, collaborating closely with strategy, product, marketing, and PM stakeholders inside Wiz. Together, we established a brand and web system designed to scale with the company. While the site continues to evolve, this documentation focuses on the foundational visual language, informational components, and templates I designed as part of that system.
My responsibilities included:
- defining the updated brand system (color, typography, illustration direction)
- designing the homepage and core page templates
- creating reusable components and design-system patterns
- refining content hierarchy and narrative structure across key flows
- directing motion and interaction patterns
- producing and art-directing illustration and iconography
- front-end development for several landing pages
The redesign needed to communicate trust, clarity, and technical depth without losing the energy that defined Wiz’s culture. I introduced a visual language built around three principles:
- Clarity over noise: reorganizing dense technical content into progressive, readable narratives.
- Confidence without rigidity: pairing a clean typographic system with a more expressive and whimsical illustration style.
- A distinct point of view: adding the brand’s now-signature pink accent, which broke category norms and created immediate recognizability in a sea of blue, corporate cybersecurity brands.
I designed a set of modular components that combined text, product demos, video, and interactive elements. This allowed the internal marketing team to create new pages rapidly while maintaining consistency and brand integrity. Much of this system — templates, components, illustrations, and patterns — remains visible across the live site today.
The redesign aligned the brand with Wiz’s actual market position, helping the company communicate technical excellence in a way that felt clear, modern, and confident.
The system also enabled faster content creation inside Wiz and continues to support the company through a period of rapid growth.
