Wiz

Brand system
& website redesign

Role: Lead Designer (brand, web, systems) · 2022–2023

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Visit the live website →

Wiz is one of the fastest-growing cloud security companies in the world. While their product was exceptionally strong, the brand identity and website no longer reflected the company’s scale, momentum, or level of technical sophistication.
The goal was to communicate a complex cybersecurity product to multiple audiences, from first-time visitors to deeply technical users, while positioning Wiz as a confident, mature leader at enterprise scale.

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I served as the lead designer within a small interdisciplinary team, collaborating closely with strategy, product, marketing, and PM stakeholders inside Wiz. Together, we established a brand and web system designed to scale with the company. While the site continues to evolve, this documentation focuses on the foundational visual language, informational components, and templates I designed as part of that system.

Design Approach
Rather than flattening complexity, the system was designed to contain it. Content is structured to support multiple levels of engagement within the same surface: users can skim high-level narratives as they scroll, or choose to expand specific sections through tabs, horizontal flows, and collapsible elements when deeper technical context is needed.

This approach allows detailed information to remain accessible without overwhelming the primary narrative, giving users agency over how much they want to engage while maintaining continuity across the experience.

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My responsibilities included:

• defining the updated brand system (color, typography, illustration direction)
• designing the homepage and core page templates
• creating reusable informational components
• Designing interaction patterns that support layered exploration (tabs, expandable sections, horizontal content flows)
• producing and art-directing illustration and iconography
• front-end development for several landing pages

The redesign needed to communicate trust, clarity, and technical depth without losing the energy that defined Wiz’s culture. The system was shaped around three core principles:

1. Layered engagement
   Content is structured to support multiple depths of interaction within a single experience. Core ideas are legible at a glance, while technical detail is revealed through contained components (such as tabs, drawers, and horizontal sequences), allowing users to choose how deeply they engage without overwhelming the primary narrative.
2. Confidence with a sense of ease
   A restrained typographic system establishes clarity and credibility, while a rich, expressive illustration language introduces warmth and a feeling of effortlessness. The illustrations play a central role in making a highly complex product feel approachable and trustworthy, reinforcing the idea that powerful technology can still feel human.
3. A distinct point of view
   The introduction of Wiz’s now-signature pink accent deliberately broke category conventions, creating immediate recognizability in a landscape dominated by conservative, blue-toned cybersecurity brands.

The redesign introduced a modular system of components combining text, product demos, video, and interactive elements, enabling Wiz’s internal teams to create new pages efficiently while maintaining consistency and brand integrity across a growing ecosystem of product and marketing pages. This system — including templates, components, illustrations, and interaction patterns — remains visible across the live site today.

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The work aligned Wiz’s external presence with its actual market position. By supporting both quick comprehension and deeper technical exploration across multiple products and surfaces, the system allows Wiz to communicate complex capabilities with clarity and confidence, while remaining flexible enough to evolve alongside the product and the company’s continued growth.