Role: lead designer (brand, UX/UI, web system design) | 2022–2023

Developed a modular brand and web system for a rapidly scaling cybersecurity company, designing layered content structures that let diverse users move between high-level narrative and deep technical detail at their own pace.

I collaborated closely with product, marketing, and engineering stakeholders to balance consistency with the pace of a company that was evolving faster than its pages could keep up with.

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Role: Brand, UX/UI, web development (end-to-end) | 2021–2023

I designed and developed Iyyun’s first complete digital publishing system, creating a bilingual editorial framework and information structure for a long-established cultural journal.

I collaborated directly with editors to define typography, content hierarchy, and long-form reading experience across diverse content types. The system was built to be adaptable, maintainable, and supportive of editorial workflows while remaining true to the journal’s intellectual spirit.

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Role: concept, system architecture, design, and implementation | 2025

War is a near real-time physical installation that ingests live news articles, extracts civilian quotes, and displays them across custom-built devices. It strips away headlines, attribution, and analysis to foreground the language of war itself — presenting fragments of experience as they appear across competing sources and geographies.

Rather than offering a unified narrative, War accumulates contradictory, unresolved expressions of conflict, prioritizing civilian voices and lived experience. The project invites viewers to reconsider what it means to stay informed during war — and whether understanding sometimes begins not with interpretation, but with listening.

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War was presented at NYC Resistor, June 2025.

Role: concept & end-to-end system design & implementation | 2024

The Red Line is a real-time physical system that translates ongoing news coverage into a shifting signal of political and social conditions. The device evaluates news articles from multiple sources to generate a live meter reflecting the current state of affairs. A movable red marker allows a personal threshold to be set and adjusted over time, making visible how boundaries that once felt fixed can gradually shift.

The Red Line aims to externalize the process of adaptation itself, raising questions about when endurance becomes normalization.

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The Red Line was presented at the Williamsburg Art & Historical Center, New York, April–May 2025, and at All St Gallery, New York, November 2025

Role: concept, data processing & generative system design | 2023 | collaboration with Michal Shoshan

Loanwords is a generative project that explores how language evolves through cultural exchange. It creates new, made-up words derived from existing loanwords – English terms borrowed from various other languages. The new terms are embodied as dynamic symbols that interact with one another to form ever-changing representations of culture.

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Loanwords was presented at ARTECHOUSE NYC, January–April 2025.

I designed and developed a modular bilingual editorial and exhibition system for the M.Des in Industrial Design program at Bezalel Academy of Art and Design, Jerusalem, supporting multiple graduating cohorts over several years.

The framework combines a flexible CMS structure, adaptive layout systems, and exhibition materials into a consistent structure, with flexible visual identities that adapt annually while maintaining continuity across content, format, and presentation. Design Research Defined / Pathways represent one iteration of this system.

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Role: web developer, interaction | collaboration with Meir Sadan | 2024

I co-developed a bilingual, content-rich website for Mishkan Hakavana, building an adaptable front-end architecture designed to sustain years of evolving content.

The project involved complex CMS structuring, scalable bilingual typography systems, and thorough accessibility implementation. I also contributed to interaction design, defining navigation patterns and content behaviors throughout the site

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Role: concept, physical computing, circuit design | 2024 | collaboration with Tom Xia

Lightroom uses a solar-powered custom-built mechanism to record changing light conditions throughout the day, translating the sun's intensity and movement into data that drives a series of printed compositions. Each print becomes a time-based portrait of a specific place and day; a camera that doesn't capture an image, but the experience of light passing through time.

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Lightroom was featured in the 20th issue of Al-Tiba9 Magazine

Role: concept, data analysis, web design & development | 2024

Letter Frequency maps character distribution from diverse textual datasets onto the QWERTY keyboard, exploring whether structural patterns emerge when language data is viewed through the physical constraints of how we type.

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Role: brand, web, print designer, web developer | 2022–2023

Israel GameHub was founded in 2022 with the goal of nurturing Israel's indie games scene, funding small teams to create games with cultural and artistic value.

I led the brand identity and website design, developing a visual language and web presence that supported this creative community and its public-facing initiatives. I also designed all the materials for various shows and events held by the hub.

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Role: concept, design, development | 2019

15x15 turns brain activity into generative landscapes. 15 participants wore an EEG sensor for 15 minutes of stillness at home, and the resulting data drove a real-time generative system built in Unity & After Effects. Changes in the visual composition occur when two or more participants' signals align, creating moments of unexpected synchrony from isolated, individual experience.

Role: concept, 3D animation | 2019

The novel takes place over the course of a single day that unfolds into a meditation on personal and national memory.

The title sequence translates this layering of time through hand-made coal textures and 3D animation, building on a visual language that moves between the intimate and the vast, the individual and the nation.

Role: concept, circuit design, creative coding | 2018

This project explores alternative ways of representing everyday electrical objects by reducing them to the electromagnetic waves they emit.

Using a custom induction amplifier, I captured electromagnetic signatures as audio and developed a generative system that translates them into visual symbols, creating a comparative visual language for otherwise invisible properties.